Sakaduski Marketing Blog

In an economy where restaurants are going begging for patrons, why are there still people in line at P.F. Chang’s?

According to an article in Newsweek, at the first sign of business softening, the restaurant’s management looked at every single element of their business that didn’t touch the patrons or the product.  They cross-trained employees to perform more than one job, hired an expert to develop a new scheduling tool to manage staffing more efficiently, and did everything EXCEPT fall into the panic-discounting trap. 

While streamlining operations to reduce costs isn’t exactly new news, focusing on process improvement rather than just revenue boosting is paying off for P.F. Chang’s, whose stock has doubled since November.